General Information
    • ISSN: 1793-821X (Print)
    • Abbreviated Title: J. Clean Energy Technol.
    • Frequency: Quarterly
    • DOI: 10.18178/JOCET
    • Editor-in-Chief: Prof. Haider F. Abdul Amir
    • Executive Editor: Ms. Jennifer Zeng
    • Abstracting/ Indexing: CNKIElectronic Journals Library, Chemical Abstracts Services (CAS), Ulrich's Periodicals Directory, Google Scholar, ProQuest.
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Universiti Malaysia Sabah, Malaysia.
I would like to express my appreciation to all the reviewers and editors, who have been working
very hard to ensure the quality of the journal. It's my honor to work with such a wonderful team.

JOCET 2019 Vol.7(3): 42-48 ISSN: 1793-821X
DOI: 10.18178/JOCET.2019.7.3.508

Bringing Business and Societal Impact Together in an Evolving Energy Sector

Iliana Ilieva, Bernt Bremdal, and Sanket Puranik
Abstract—As the challenges associated with sustainability, urbanization, life quality and demography become more imminent, companies are adapting to the changing requirements by means of revised strategic approaches. Thus, enterprises are increasingly deviating from the traditionally absolute priority of maximizing total return for shareholders. While this priority is still important, businesses are also looking at the total societal impact (TSI), which represents a collection of measures and assessments that incorporate the economic, social and environmental impacts of their products and services [1]. This paper focuses on the compound influence that TSI may have within the energy domain. In particular, the business opportunities resulting from the Horizon 2020 funded project INVADE are being discussed but seen from the perspective of a socially responsible corporate strategy. Referring to discussions, analyses and undertaken initiatives this paper concludes that business models which incorporate environmentally friendly, local and social and fair energy are capable of accelerating business growth for the concerned companies.

Index Terms—Business growth, energy flexibility, platform ecosystems, total societal impact.

I. Ilieva and S. Puranik are with Smart Innovation Norway, Håkon Melbergs vei 16, 1783, Halden, Norway (e-mail: iliana.ilievar@, sanket.puranik@
B. Bremdal is with Smart Innovation Norway, Håkon Melbergs vei 16, 1783, Halden and the University of Tromsø, Postboks 6050 Langnes, 9037 Tromsø, Norway (e-mail:


Cite: Iliana Ilieva, Bernt Bremdal, and Sanket Puranik, "Bringing Business and Societal Impact Together in an Evolving Energy Sector," Journal of Clean Energy Technologies vol. 7, no. 3, pp. 42-48, 2019.

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