Abstract—As the challenges associated with sustainability,
urbanization, life quality and demography become more
imminent, companies are adapting to the changing
requirements by means of revised strategic approaches. Thus,
enterprises are increasingly deviating from the traditionally
absolute priority of maximizing total return for shareholders.
While this priority is still important, businesses are also looking
at the total societal impact (TSI), which represents a collection
of measures and assessments that incorporate the economic,
social and environmental impacts of their products and services
[1]. This paper focuses on the compound influence that TSI may
have within the energy domain. In particular, the business
opportunities resulting from the Horizon 2020 funded project
INVADE are being discussed but seen from the perspective of a
socially responsible corporate strategy. Referring to discussions,
analyses and undertaken initiatives this paper concludes that
business models which incorporate environmentally friendly,
local and social and fair energy are capable of accelerating
business growth for the concerned companies.
Index Terms—Business growth, energy flexibility, platform
ecosystems, total societal impact.
I. Ilieva and S. Puranik are with Smart Innovation Norway, Håkon
Melbergs vei 16, 1783, Halden, Norway (e-mail: iliana.ilievar@
smartinnovationnorway.com, sanket.puranik@
smartinnovationnorway.com).
B. Bremdal is with Smart Innovation Norway, Håkon Melbergs vei 16,
1783, Halden and the University of Tromsø, Postboks 6050 Langnes, 9037
Tromsø, Norway (e-mail: bernt.bremdal@smartinnovationnorway.com).
[PDF]
Cite: Iliana Ilieva, Bernt Bremdal, and Sanket Puranik, "Bringing Business and Societal Impact Together in an Evolving Energy Sector," Journal of Clean Energy Technologies vol. 7, no. 3, pp. 42-48, 2019.
