Abstract—Energy efficiency services and programs are
essential in the energy transition, but these are often costly and
have low uptake rates. This paper proposes a customer
segmentation methodology for energy efficiency solutions,
which characterizes customers according to similarities of
demographic factors and identifies key customer segments
more engaged with offers. This allows for tailoring of energy
efficiency solutions. The methodology is applied to datasets
from the post-pilot survey results of three energy efficiency
demonstrations in Austria, Italy and Sweden as a part of the
Horizon 2020 FLEXICIENCY project. The segmentation
results show that Environmentalists and Rationalists are the
dominant groups with higher usage and satisfaction rates. It
furthermore concludes that, based on the Swedish case study,
Environmentalists followed by Rationalists have greater
achievement of energy savings through energy efficiency
services, 4,73% and 4,04% respectively over one year.
Index Terms—Customer segmentation, energy efficiency
products, customer characteristics, energy savings.
Rafaila Grigoriou is with VaasaETT, Helsinki, 00500 Finland (e-mail:
rafaila.grigoriou@vaasaett.com).
Fanny Lindberg and Ying Pang are with Vattenfall, Stockholm, 16992
Sweden (email: fanny.lindberg@vattenfall.com,
ying.pang@vattenfall.com).
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Cite: Rafaila Grigoriou, Fanny Lindberg, and Ying Pang, "A Customer Segmentation Methodology for Energy Efficiency Products," Journal of Clean Energy Technologies vol. 7, no. 6, pp. 86-91, 2019.
