General Information
    • ISSN: 1793-821X (Print)
    • Abbreviated Title: J. Clean Energy Technol.
    • Frequency: Quarterly
    • DOI: 10.18178/JOCET
    • Editor-in-Chief: Prof. Haider F. Abdul Amir
    • Executive Editor: Ms. Jennifer Zeng
    • Abstracting/ Indexing: EI (INSPEC, IET), Electronic Journals Library, Chemical Abstracts Services (CAS), Ulrich's Periodicals Directory, Google Scholar, ProQuest.
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Universiti Malaysia Sabah, Malaysia.
I would like to express my appreciation to all the reviewers and editors, who have been working
very hard to ensure the quality of the journal. It's my honor to work with such a wonderful team.

JOCET 2019 Vol.7(6): 86-91 ISSN: 1793-821X
DOI: 10.18178/JOCET.2019.7.6.515

A Customer Segmentation Methodology for Energy Efficiency Products

Rafaila Grigoriou, Fanny Lindberg, and Ying Pang
Abstract—Energy efficiency services and programs are essential in the energy transition, but these are often costly and have low uptake rates. This paper proposes a customer segmentation methodology for energy efficiency solutions, which characterizes customers according to similarities of demographic factors and identifies key customer segments more engaged with offers. This allows for tailoring of energy efficiency solutions. The methodology is applied to datasets from the post-pilot survey results of three energy efficiency demonstrations in Austria, Italy and Sweden as a part of the Horizon 2020 FLEXICIENCY project. The segmentation results show that Environmentalists and Rationalists are the dominant groups with higher usage and satisfaction rates. It furthermore concludes that, based on the Swedish case study, Environmentalists followed by Rationalists have greater achievement of energy savings through energy efficiency services, 4,73% and 4,04% respectively over one year.

Index Terms—Customer segmentation, energy efficiency products, customer characteristics, energy savings.

Rafaila Grigoriou is with VaasaETT, Helsinki, 00500 Finland (e-mail:
Fanny Lindberg and Ying Pang are with Vattenfall, Stockholm, 16992 Sweden (email:,


Cite: Rafaila Grigoriou, Fanny Lindberg, and Ying Pang, "A Customer Segmentation Methodology for Energy Efficiency Products," Journal of Clean Energy Technologies vol. 7, no. 6, pp. 86-91, 2019.

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