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    • ISSN: 1793-821X
    • Frequency: Quarterly (2013-2014); Bimonthly (Since 2015)
    • DOI: 10.18178/JOCET
    • Editor-in-Chief: Prof. Haider F. Abdul Amir
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School of Science and Technology Universiti Malaysia Sabah, Malaysia.
I would like to express my appreciation to all authors, reviewers and editors.

JOCET 2016 Vol.4(6): 408-413 ISSN: 1793-821X
DOI: 10.18178/JOCET.2016.4.6.322

Transforming the Electricity Value Chain: A View from Consumer Demand

Cuifen Bai, Fang Yang, and Yibin Zhang
Abstract—With the influence of external environment, greater consumer involvement will appear in electricity value activities. To meet the new consumer demand, new value parties will emerge, and the relationship in the traditional electricity value chain may be deconstructed. This paper discusses the possible transformation mode from a consumer demand view. The new demand of consumers is firstly presented, and then the transformation of electricity value chain is discussed. It was found that the new parties and business models will disconnect the previous link in the value chain and probably reconstruct as a value network. A vertical analysis of each party’s business model and a horizontal analysis of the net-like relationship among them are performed. Finally, an example of value network illustration is given to describe the value activities in distributed generation.

Index Terms—Value chain, value network, consumer demand, transformation.

The authors are with the State Grid Energy Research Institute, Beijing, China (e-mail:,,


Cite:Cuifen Bai, Fang Yang, and Yibin Zhang, "Transforming the Electricity Value Chain: A View from Consumer Demand," Journal of Clean Energy Technologies vol. 4, no. 6, pp. 408-413, 2016.

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